PROPERTY MARKETING
Real estate marketing blog.
Articles by Joseba Umbelina.
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10 ways to monetize a property portal in 2024
Going beyond charging for listing publishing I like to believe that portals are not just about making money. Helping customers to make the right decision, providing transparency about the market,…
4 min read
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The black hole in real estate client service & revelations
Are you providing a good service to all your leads? Think again! Let’s start with the revelations… If you are a traditional real estate agency, there is a…
4 min read
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7 Marketing Ideas for A Real Estate Software
Actions to consider for SaaS B2B marketing For years I’ve been part of the target audience for marketing software solutions of all kinds. Some of them did it…
4 min read
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7 growth hacking tools to save you time
Automation, bulk action, and cost-effective solutions During my career, I’ve faced situations where either the company had limited resources, or I needed to complete a task that wasn’t…
4 min read
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Lead source tracking: The first step to success in real estate marketing
Track those leads! When I first arrived at a certain brokerage many years ago, I found that we didn’t have a way to know where many leads were…
4 min read
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How can traditional brokerages survive in the digital era?
4 initiatives to escape from oblivion I believe that half of the traditional real estate agencies will close their doors in the next 10 years. I know it sounds apocalyptic,…
4 min read